expand icon
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

النسخة 3الرقم المعياري الدولي: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

النسخة 3الرقم المعياري الدولي: 978-0073381060
تمرين 13
A large life insurance company has decided to switch from using a strong fear appeal to a humorous approach. What are the strengths and weaknesses of such a change in message strategy
التوضيح
موثّق
like image
like image

The strengths and weakness of change in ...

close menu
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
cross icon