Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

تمرين 4

Go to the library and either look at the most recent annual reports for four or five of the top 25 U.S. retailers listed on the inside cover of this text or locate the 10-Ks of those firms on the Internet. (Note: All publicly held firms need to file their U.S. Security and Exchange Commission 10-Ks, a more complete financial analysis of the firm's performance, electronically. To look up this information, go to www.sec.gov/edgarhp.htm.) Use the SPM described in Exhibits 2.2 and 2.9 to calculate your own SPM numbers for these retailers.
Finally, after you have calculated these numbers, which retailer do you believe is the best at achieving financial superiority