Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

تمرين 10

What are the different types of retail supply chains
For years, Dell was known for selling its computers directly to the consumer. Then it started selling them at Walmart and Best Buy. A classmate contends, "Selling through a middleman is only going to squeeze margins as the retailers demand lower prices. Besides the retailers have to make a profit for themselves." Isn't this clear evidence that a direct supply chain is always the best way to reach a consumer Agree or disagree and explain your reasoning.