Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

تمرين 21

Identify the different options, both store-based and nonstore-based, for effectively reaching the retailer's target market, and identify the advantages and disadvantages of business districts, shopping centers, and freestanding units as sites for retail location.
Why are some shopping centers and malls now using big-box stores such as Home Depot, Bass Pro Shops and Kaplan's as anchors Aren't anchor stores supposed to be department stores