Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

تمرين 1

Identify the different options, both store-based and nonstore-based, for effectively reaching the retailer's target market, and identify the advantages and disadvantages of business districts, shopping centers, and freestanding units as sites for retail location.
What lines of retail trade do you believe will be most affected by the growth of retailing on the Internet