Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

تمرين 11

Why is customer service so important in retailing
Your store manager just told you that since profits have been falling over the past year, he has recommended to the owners that they could increase profits by cutting back further on customer services. After all, customers don't really expect service anymore. Agree or disagree with this statement and explain your reasoning.