Retailing 8th Edition by Patrick Dunne,Robert Lusch, James Carver

تمرين 9

How are the various types of fixtures, merchandise-presentation methods and techniques, and the psychology of merchandise presentation used to increase the productivity of the sales floor
If retail space is such a scarce resource, then what is wrong with the mantra of "Stack it high, watch it fly" so as to stock more merchandise in the limited available space