Cost Management: A Strategic Emphasis 7th Edition by Edward Blocher,David Stout ,Paul Juras,Gary Cokins

تمرين 51

Strategy; Cost-Cutting in the Pharmaceutical Industry The pharmaceutical manufacturer Valeant has a business model of cost-cutting, minimizing expenditures on research and delaying clinical trials. The model has succeeded, as Valeant has become one of the largest pharmaceutical companies in the world, with a market capitalization of $41 billion.
Required What type of competitive strategy does Valeant employ Is this strategy sustainable