Cost Management: A Strategic Emphasis 7th Edition by Edward Blocher,David Stout ,Paul Juras,Gary Cokins

تمرين 36

Life-Cycle Costing Kate Stephens, the COO of BioDerm, has asked her cost management team for a product-line profitability analysis for her firm's two products, Xderm and Yderm. The two skin care products require a large amount of research and development and advertising. After receiving the following statement from BioDerm's auditor, Kate concludes that Xderm is the more profitable product and that perhaps cost-cutting measures should be applied to Yderm.

Required
1. Explain why Kate may be wrong in her assessment of the relative performance of the two products.
2. Suppose that 75% of the R D and selling expenses are traceable to Xderm. Prepare life-cycle income statements for each product. What does this tell you about the importance of accurate life-cycle costing
3. Consider again your answers in requirements 1 and 2 with the following additional information. R D and selling expenses are substantially higher for Xderm because it is a new product. Kate has strongly supported development of the new product, including the high selling and R D expenses. She has assured senior managers that the Xderm investment will pay off in improved profits for the firm. What are the ethical issues, if any, facing Kate as she reports to top management on the profitability of the firm's two products