Marketing 5th Edition by Dhruv Grewal,Michael Levy

تمرين 10

Assume you work for a large consumer packaged goods firm which has discovered that its latest line of snack foods is moving very slowly off store shelves. Recommend a strategy for listening to what consumers are saying on blogs, review sites, and the firm's website. Describe how your strategy might provide insights into consumers' sentiments about the new product line.