Marketing 5th Edition by Dhruv Grewal,Michael Levy

تمرين 8

A customer raises the following reservations. How do you respond
a. "I really like all the things this copier does, but I don't think it's going to be very reliable. With all those features, something's got to go wrong."
b. "Your price for this printer is higher than the price I saw advertised on the Internet."