Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner

تمرين 7

Things had gone well with this account overall. What, though were the critical issues in determining customer satisfaction that led to the loss of the customer Was the problem simply a lack of satisfaction with the product Using concepts from the chapter, describe how the customer's value equation was influenced by the experiences both before and during the call.