Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner

تمرين 10

You know that the American Airlines has goals for purchasing from women-owned and minority-owned businesses (see From the Buyer's Seat in this chapter). You have a product that is innovative and patented, and will save the airlines like American upwards of 30% in fuel costs. But your business does not qualify as woman-owned or minority-owned because you are a white male, so you are thinking of bringing a partner into the business- your sister. Is this appropriate Or would it be better to license the product to an already certified minority-owned business