Selling: Building Partnerships 7th Edition by Barton Weitz,Stephen Castleberry ,John Tanner

تمرين 10

Men tend to respond more to jokes involving sexual innuendo than women do. Assume this statement is true for a male buyer you are going to call on next Tuesday. You learn that he loves jokes with a sexual bent. Is there any reason you should avoid using a joke with a sexual theme when calling on him