Managerial Economics & Business Strategy 8th Edition by Michael Baye,Jeff Prince

تمرين 17

A well-known conglomerate that manufactures a multitude of noncompeting consumer products instituted a corporatewide initiative to encourage the managers of its many divisions to share consumer demographic information. However, since the initiative was implemented, the CEO has noticed that less information is available than ever. Why do you think the CEO's plan backfired?