Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh

تمرين 10

Xerox is a very familiar corporate name in the United States. There was a time, however, when the company was faltering and needed to adapt to foreign competition. This exercise will help you see how complex such change can be.
Read through the history of the company and describe its current strengths, weaknesses, opportunities, and threats (a SWOT analysis; see Chapter 7).