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Business Communication 8th Edition by Amy Newman,Scot Ober
النسخة 8الرقم المعياري الدولي: 978-1111533168Business Communication 8th Edition by Amy Newman,Scot Ober
النسخة 8الرقم المعياري الدولي: 978-1111533168 تمرين 26
Discuss the ethics of an advertisement.
On its website (Figure), a company promises to deposit cash into a customer's bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience. How do you see credibility (ethos), emotional appeals (pathos), and logical arguments (logos) used? What is not being said that may ultimately turn out badly for a customer?
On its website (Figure), a company promises to deposit cash into a customer's bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience. How do you see credibility (ethos), emotional appeals (pathos), and logical arguments (logos) used? What is not being said that may ultimately turn out badly for a customer?
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The company that promises to deposit cas...
Business Communication 8th Edition by Amy Newman,Scot Ober
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