Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

تمرين 1

Analyzing Positive Tone
LaQuinta ran a series of ads using cartoons, like the one on this page, featuring people making the best of disasters. You can see the whole series at this website: www.lq.com/lq/brightside/index.jsp.
What do you think of these ads Does the use of negatives help or hinder them What overall impression of LaQuinta do the ads leave with you

Reprinted with permission.