Business and Administrative Communication 10th Edition by Kitty Locker,Donna Kienzler

تمرين 15

Recognizing Typefaces
Some companies commission a unique typeface, or wordmark, for their logos. Other companies use a standard font. When a logo is used consistently and frequently, it becomes associated with the organization. Can you name the brands that go with each letter of the alphabet below
As your instructor directs,
a. Discuss the visual design of these brand visuals with a small group of classmates. What features distinguish them from other, similar brands What makes them so recognizable
b. Select one of the brand visuals represented and research it to determine its history. How has the visual changed over time Write a memo to your instructor evaluating those changes, and identifying some of the design strategies (and business strategies) involved in each change.
Source: "Alphabet Soup," © Issue: The Journal of Business and Design, Vol. 2, No. 2, Fall 1997, pp. 24-25.

Source: "Alphabet Soup." Reprinted with permission from © Issue: The Journal of Business and Design, Vol. 2, No. 2, Fall 1997, pp. 24-25. Published by Corporate Design Foundation and sponsored by Potlatch Corporation.