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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
النسخة 7الرقم المعياري الدولي: 978-0538478342Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
النسخة 7الرقم المعياري الدولي: 978-0538478342 تمرين 6
Explain cause-related marketing. Cause-related marketing is the cooperative effort between a for-profit firm and a nonprofit organization. It is different from philanthropy, which is a specific, tax deductible donation. Cause-related marketing is very popular because it can enhance the reputation of the corporation and also make additional profit for the company. Sometimes companies have abused cause-related marketing and received much greater benefits than the nonprofit that has supposedly been helped. These cases are a small minority.
6.1 Why are more firms jumping on the cause-related marketing bandwagon?
6.2 Explain the controversy surrounding some cause-related marketing.
6.3 What are some questions that consumers should consider before participating in a cause-related campaign?
6.1 Why are more firms jumping on the cause-related marketing bandwagon?
6.2 Explain the controversy surrounding some cause-related marketing.
6.3 What are some questions that consumers should consider before participating in a cause-related campaign?
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6.1.It is the era of competition, and co...
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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