Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

تمرين 19

For continued general assistance in business plans and marketing plans, visit www.bplans.com or www.businessplans.org. You should also refer to the Marketing Plan Outline-Appendix I in Chapter 2 for additional checklist items. Complete the following exercises to continue the marketing plan you began in Chapter 2:
1. Identify the NAICS code for your chosen company's industry ( www.census.gov/ eos/www/naics/ ). Perform a brief industry analysis (from International Trade Administration, U.S. Dept. of Commerce, at http://ita.doc.gov/td/industry/ otea/ , for example) of your firm's industry, based on the NAICS code.
2. Make a list of consumer markets and business markets for your company's product or business offering. Which is the more important market for your company? Why?
3. How does the buying process differ for consumer markets and business markets for your chosen company's product or business offering?