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book Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel cover

Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

النسخة 7الرقم المعياري الدولي: 978-0538478342
book Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel cover

Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

النسخة 7الرقم المعياري الدولي: 978-0538478342
تمرين 4
Cameron Stock, purchasing manager for a sports equipment manufacturer, is responsible for buying $5 million of supplies every year. He has a preferred list of certified suppliers who are awarded a large percentage of his business. Cameron has been offered a paid weekend for two in Las Vegas as a Christmas present from a supplier with whom he has done business for a decade and built a very good relationship.
How is this addressed in the AMA Statement of Ethics? Go to the AMA Web site at www.marketingpower.com/About AMA/ and reread the Statement of Ethics. Write a brief paragraph summarizing where the AMA stands on the issue of supplier gifts.
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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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