
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
النسخة 7الرقم المعياري الدولي: 978-0538478342
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
النسخة 7الرقم المعياري الدولي: 978-0538478342 تمرين 4
Cameron Stock, purchasing manager for a sports equipment manufacturer, is responsible for buying $5 million of supplies every year. He has a preferred list of certified suppliers who are awarded a large percentage of his business. Cameron has been offered a paid weekend for two in Las Vegas as a Christmas present from a supplier with whom he has done business for a decade and built a very good relationship.
How is this addressed in the AMA Statement of Ethics? Go to the AMA Web site at www.marketingpower.com/About AMA/ and reread the Statement of Ethics. Write a brief paragraph summarizing where the AMA stands on the issue of supplier gifts.
How is this addressed in the AMA Statement of Ethics? Go to the AMA Web site at www.marketingpower.com/About AMA/ and reread the Statement of Ethics. Write a brief paragraph summarizing where the AMA stands on the issue of supplier gifts.
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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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