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book Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel cover

Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

النسخة 7الرقم المعياري الدولي: 978-0538478342
book Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel cover

Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

النسخة 7الرقم المعياري الدولي: 978-0538478342
تمرين 20
Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product's marketing most likely to include?
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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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