Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

تمرين 16

Red Lobster's closest competitor in the seafood-dining business is Joe's Crab Shack. Check out their Web site at www.joescrabshack.com and compare it to Red Lobster's. How does their marketing approach differ? Do you think it's appealing to the same types of customers? How does the Web site try to get information from its customers?