Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

تمرين 1

How well do TerraCycle's bottles perform the four packaging functions discussed in this chapter? Compare TerraCycle's products to Miracle-Gro's (www.scotts.com). Do you think TerraCycle's package design distinguishes their products well enough from those of the industry giant, or are they similar enough to cause customer confusion?