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Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
النسخة 7الرقم المعياري الدولي: 978-0538478342Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
النسخة 7الرقم المعياري الدولي: 978-0538478342 تمرين 10
Describe how and why product warranties are important marketing tools. Product warranties are important tools because they offer consumers protection and help them gauge product quality.
9.1 Lands' End and L.L. Bean are renowned for their product guarantees. Find and read the exact wording of their guarantees on their Web sites (www.landsend.com and www.llbean.com). Do you think a company could successfully compete against either without offering the same guarantee?
9.1 Lands' End and L.L. Bean are renowned for their product guarantees. Find and read the exact wording of their guarantees on their Web sites (www.landsend.com and www.llbean.com). Do you think a company could successfully compete against either without offering the same guarantee?
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9.1.As most of the e-commerce sales are ...
Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel
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