Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

تمرين 12

One source of new-product ideas is competitors. Steven Fischer recently joined Frankie and Alex Specialty Products as a brand manager. His new boss told him, "We don't have a budget for new-product development. We just monitor our competitors' new-product introductions and offer knockoffs of any that look like they will be successful."
Is this practice ethical?