Essentials of Marketing 7th Edition by Charles Lamb,Joe Hair,Carl McDaniel

تمرين 16

Identify the special problems and opportunities associated with distribution in service organizations. Managers in service industries use the same skills, techniques, and strategies to manage logistics functions as managers in goodsproducing industries. The distribution of services focuses on three main areas: minimizing wait times, managing service capacity, and improving service delivery.
11.1 Assume that you are the marketing manager of a hospital. Write a report indicating the distribution functions that concern you. Discuss the similarities and dissimilarities of distribution for services and for goods.