Foundations of Marketing 6th Edition by William Pride,Ferrell

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Victors Spoils To learn more about the world's first creative ad agency built on crowdsourcing principles, including an opportunity to engage the world's most talented creatives, look at the Victors Spoils site at http://victorsandspoils.com.
Victors Spoils and crowdsourcing is built on the foundation that good ideas should come from anywhere. Is it possible that this new approach will eliminate traditional ad agencies and creative departments?