Foundations of Marketing 6th Edition by William Pride,Ferrell

تمرين 17

Some products are better suited than others to electronic marketing activities. For example, Art.com specializes in selling art prints via its online store. The ability to display a variety of prints in many different categories gives customers a convenient and efficient way to search for art. On the other hand, General Electric has a website displaying its appliances, but customers must visit a retailer to purchase them. Visit www.art.com and www.geappliances.com and compare how each firm uses the electronic environment of the Internet to enhance its marketing efforts.