Foundations of Marketing 6th Edition by William Pride,Ferrell

تمرين 26

Developing a promotion mix is contingent on many factors, including the type of product and the product's attributes. Which of the four promotional methods-advertising, personal selling, public relations, or sales promotion- would you emphasize if you were developing the promotion mix for the following products? Explain your answers. a. Washing machine
B) Cereal
C) Halloween candy
D) Compact disc