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International Business 11th Edition by Charles Hill ,Tomas Hult
النسخة 11الرقم المعياري الدولي: 978-1259578113International Business 11th Edition by Charles Hill ,Tomas Hult
النسخة 11الرقم المعياري الدولي: 978-1259578113 تمرين 67
Brazil's Gol Airlines
If low-cost airlines such as Gol (or Southwest Airlines, JetBlue, and Ryanair) focus such attention on low cost, is this a commodity service that can easily be competed against by even lower costs Or is this a business model that is difficult to copy for other companies What if American Airlines or Delta decided to offer a lower-cost option. Would they then compete against Gol or just cannibalize their own higher-service offerings
If low-cost airlines such as Gol (or Southwest Airlines, JetBlue, and Ryanair) focus such attention on low cost, is this a commodity service that can easily be competed against by even lower costs Or is this a business model that is difficult to copy for other companies What if American Airlines or Delta decided to offer a lower-cost option. Would they then compete against Gol or just cannibalize their own higher-service offerings
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The case dea...
International Business 11th Edition by Charles Hill ,Tomas Hult
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