
International Business 11th Edition by Charles Hill ,Tomas Hult
النسخة 11الرقم المعياري الدولي: 978-1259578113
International Business 11th Edition by Charles Hill ,Tomas Hult
النسخة 11الرقم المعياري الدولي: 978-1259578113 تمرين 1
Burberry's Global Brand
The centralized brand management that happened under the watch of Angela Ahrendts was a strategic move that resulted in a better brand equity. Is this a move that should remain a staple of the company's brand strategy, or what decisions/strategies should Burberry be making moving forward
The centralized brand management that happened under the watch of Angela Ahrendts was a strategic move that resulted in a better brand equity. Is this a move that should remain a staple of the company's brand strategy, or what decisions/strategies should Burberry be making moving forward
التوضيح
Brief summary of the case:
The case dea...
International Business 11th Edition by Charles Hill ,Tomas Hult
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