
International Business 11th Edition by Charles Hill ,Tomas Hult
النسخة 11الرقم المعياري الدولي: 978-1259578113
International Business 11th Edition by Charles Hill ,Tomas Hult
النسخة 11الرقم المعياري الدولي: 978-1259578113 تمرين 17
Brazil's Gol Airlines
Gol started in 2001 by not offering frequent flyer programs, airport clubs, and food services. Some 15 years later it is venturing into these services with its Smiles frequent flyer program and Smiles Lounges. If companies like Gol become more like full-service airlines, will their low-cost financial approach suffer
Gol started in 2001 by not offering frequent flyer programs, airport clubs, and food services. Some 15 years later it is venturing into these services with its Smiles frequent flyer program and Smiles Lounges. If companies like Gol become more like full-service airlines, will their low-cost financial approach suffer
التوضيح
Brief summary of the case:
The case dea...
International Business 11th Edition by Charles Hill ,Tomas Hult
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