Burberry's Global Brand 11eb9af5_3988_490b_97ed_13195c3b4482_SM2620_00 11eb9af5_3988_701c_97ed_3fcdd9e9f048_SM2620_00 11eb9af5_3988_701d_97ed_ad8ef2341320_SM2620_00 Is it time for Burberry to focus more intensely on markets outside its core 25 wealthy cities What about its demographic focus on the well-heeled, younger, fashion-conscious set

International Business 11th Edition by Charles Hill ,Tomas Hult

النسخة 11الرقم المعياري الدولي: 978-1259578113

International Business 11th Edition by Charles Hill ,Tomas Hult

النسخة 11الرقم المعياري الدولي: 978-1259578113

تمرين 40

Burberry's Global Brand

Is it time for Burberry to focus more intensely on markets outside its core 25 wealthy cities What about its demographic focus on the well-heeled, younger, fashion-conscious set

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Brief summary of the case:
The case dea...