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International Business 11th Edition by Charles Hill ,Tomas Hult
النسخة 11الرقم المعياري الدولي: 978-1259578113International Business 11th Edition by Charles Hill ,Tomas Hult
النسخة 11الرقم المعياري الدولي: 978-1259578113 تمرين 3
The Strategy of International Business
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
Your company, a white goods manufacturer (primarily major kitchen appliances) based in the United States, has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve some economies of scale, your strategy is to minimize local adaptation. Focusing on a comparison of two sub-Saharan African countries of your choice, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local conditions will be essential.
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
Your company, a white goods manufacturer (primarily major kitchen appliances) based in the United States, has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve some economies of scale, your strategy is to minimize local adaptation. Focusing on a comparison of two sub-Saharan African countries of your choice, prepare an executive summary that features aspects of the product where standardization will simply not be possible and adaptation to local conditions will be essential.
التوضيح
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International Business 11th Edition by Charles Hill ,Tomas Hult
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