International Business 11th Edition by Charles Hill ,Tomas Hult

تمرين 10

Imagine you are the marketing manager for a U.S. manufacturer of disposable diapers. Your firm is considering entering the Brazilian market. Your CEO believes the advertising message that has been effective in the United States will suffice in Brazil. Outline some possible objections to this plan. Your CEO also believes that the pricing decisions in Brazil can be delegated to local managers. Why might she be wrong