International Business 10th Edition by Charles Hill

تمرين 6

The Strategy of International Business
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
A. T. Kearney publishes an annual study to help retailers prioritize their global development strategies by ranking the retail expansion attractiveness of emerging countries based on a particular set of criteria. Find the latest version of this Global Retail Development Index. What criteria are used to identify the attractiveness of the retail environment in emerging countries Categorize the top 10 countries by world region. Are there any of these countries that surprise you Why (or why not)