Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 20

Consider each of the following firms and describe how the firm's goods and services can create different types of utility. If necessary, go online to the company's website to learn more about it. You can do this alone or in a team.
a. American Express, Visa, or MasterCard
b. Snapfish or other online digital photo services
c. Sandals Resorts
d. Amazon.com
e. Fresh Market grocery stores