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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368 تمرين 4
State whether each of the following illustrates strategic or tactical planning:
a. Global automakers begin setting up manufacturing plants in China.
b. Play N Trade Video Games and Dimensions Games Corporation merge.
c. The Cleveland Browns give up draft picks to obtain QB Johnny Manziel ("Johnny Football").
d. A regional airline looks for ways to expand to other markets.
a. Global automakers begin setting up manufacturing plants in China.
b. Play N Trade Video Games and Dimensions Games Corporation merge.
c. The Cleveland Browns give up draft picks to obtain QB Johnny Manziel ("Johnny Football").
d. A regional airline looks for ways to expand to other markets.
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Strategic planning is a planning process...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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