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book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
تمرين 27
What is the difference between a firm's mission and its objectives? Why is it important that both are conveyed clearly to employees and to customers?
التوضيح
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Firm's mission :
• A firm mission's shou...

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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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