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book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
تمرين 25
How does the BCG matrix help marketers decide which products to offer? According to the matrix, which types of products are most desirable, and why?
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BCG matrix :
Boston Consulting Group is ...

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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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