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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368 تمرين 22
Building a brand. Visit the website for footwear maker Ugg to learn about its efforts at building its brand. How has Ugg answered each of the five questions listed in the chapter concerning the development of a competitive strategy? www.uggaustralia.com
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Brand building:
Brand building refers t...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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