Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 7

Emphasize the local. Some large companies are refocusing part of their social media marketing goals and strategies to target local communities and customers. Log on to the website of one of the following firms (or choose your own) to learn more about how the company is using social media marketing to connect with local consumers: www.walmart.com www.bk.com www.starwoodhotels.com www.cinemark.com