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book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
book Contemporary Marketing 17th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

النسخة 17الرقم المعياري الدولي: 978-1305075368
تمرين 19
One factor that appears to impede growth in online sales is consumers' fear of receiving unsolicited email after a purchase is made. Given that fear, should companies continue to use email to communicate with customers? If so, how?
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Email communication:
Online sales are n...

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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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