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Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
النسخة 17الرقم المعياري الدولي: 978-1305075368 تمرين 18
What are the two conditions that must exist for a consumer to be influenced by a reference group? Have you ever made a purchase based on reference group influence? If so, what was the purchase and how did you come to the decision to make it? If not, why not?
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Reference group is a group of people who...
Contemporary Marketing 17th Edition by Louis Boone,David Kurtz
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