Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 27

Marketers point out that the five levels in Maslow's hierarchy of needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of the following could fulfill more than one need:
a. A donation to the Red Cross to help tornado victims
b. A retirement investment account
c. Axe body wash
d. Dinner at an upscale restaurant