Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 3

One major trend in consumer spending that is likely to last for the next several years is a focus on value. Dollar stores and discount supermarkets have been profitable, and their popularity shows no sign of abating.36 While consumers search for bargains, manufacturers and retailers of luxury goods are struggling to change consumer attitudes toward their products. On your own or with a classmate, choose one of the following luxury brands (or select one of your own) and create an advertisement for the product that seeks to change consumer attitudes about your product and show it would make a good purchase.
a. Jaguar automobiles
b. Louis Vuitton leather goods
c. TAG Heuer watches
d. Four Seasons Hotels and Resorts
e. FlightOptions jet ownership