Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 25

For each of the following consumer decisions, what steps might marketers take to transform them from a limited problem-solving situation for a consumer to a routinized response situation?
a. Buying a gym membership
b. Renewing a magazine subscription
c. Making a haircut appointment
d. Filling a prescription at a pharmacy
e. Taking the car in for an oil change