Contemporary Marketing 17th Edition by Louis Boone,David Kurtz

تمرين 15

Marketing to small businesses. According to some experts, there are important differences between marketing to large businesses and marketing to small businesses. Go to the websites listed here and review the material. Prepare a summary you can use in a class discussion on the topic. http://www.inc.com/marla-tabaka/5-surprising-secrets -for-selling-to-corporate-clients.html http://smallbusiness.foxbusiness.com/marketing-sales/ 2013/10/02/here-is-your-sizzle-for-b2b-marketing/ http://smallbiztrends.com/2007/02/five-mistakes-when -selling-to-small-business-owners.html